Call us at (816) 743-7700

How a Good E-Commerce App Can Improve Online Sales

By MarksNelson on February 6, 2018 in Articles, Entrepreneurial Services, Jennifer Katrulya

Have you steered clear of setting up an online store because the prospect of this complex operation just seems too daunting? You’re not alone: Nearly half of all businesses in the U.S. still haven’t even created a website.

But now’s the time. A survey completed by BigCommerce and Square has revealed that 51 percent of Americans prefer to shop online in 2018. That number increases to 67 percent when you’re talking about the population of millennials.

QuickBooks, both desktop and online, integrates with numerous e-commerce applications. These specialized solutions can help you create and manage the website side of this equation, while QuickBooks, obviously, handles the accounting side. They’re excellent partners, sharing the data that each needs and keeping both updated.

What E-Commerce Apps Do

Considering the sheer number of individuals and small businesses that would like to have an online storefront, as well as the variety of skill levels and needs represented, e-commerce applications must be easy to use. The best ones are. Though each has a different feature set and offers its own unique user experience, they all support a similar set of features, including:

  • Design templates. You don’t have to be a graphics professional to create an attractive online shop. E-commerce solutions provide dozens or hundreds of customizable, mobile-optimized templates that you can make your own.
  • Product “catalogs.” The core of your online storefront is, of course, the products and/or services you sell. You’ll be able to describe these and enter prices and options with pictures.
  • Inventory, order, and shipping management. This is where a lot of businesses struggle if they’re not using a dedicated e-commerce application.
  • Payment-processing. Your online shoppers will want to use credit cards, make bank transfers, use PayPal, etc. You’ll be able to accommodate them.
  • Reports. Marketing, customer, and order reports are some of what you’ll find available.

How Excellence Affects Sales

You know how you react when you visit an online store that just doesn’t seem to have it together. Maybe the design is amateurish and unattractive. Or the navigation tools make it difficult to find what you’re looking for. Or—worse—you try to place an order, and the shopping cart doesn’t work. You probably decide not to order there.

You can avoid these mistakes by choosing the right solution and making sure it runs flawlessly. By integrating it with QuickBooks, your customer service should be problem-free; you’ll have real-time access to critical data like customer records, product sales, and inventory levels from either application. All of these things, combined with a fully-functional, aesthetically-pleasing website, can increase sales.

Made to Order

Many e-commerce app vendors have built special versions designed to work with QuickBooks. They include:

Others are designed to set up back-office integration between existing stores and QuickBooks, like Agiliron and A2X for Amazon.

Getting Integration Guidance

Though there are many e-commerce solutions built to integrate with QuickBooks, the setup can still be tricky. It’s much easier to get it right from the start than to go back and try to untangle implementation mistakes. We can assist here. Tell us about your online storefront needs, and we’ll help you find the right application and get you started on it. You can reach your MarksNelson professional at 816-743-7700.


Jennifer Katrulya

Practice Leader