Kansas City CPA and Business Advisory Firm’s Name has Changed to Strengthen Firm’s Brand Equity
Kansas City accounting firm Marks Nelson Vohland Campbell Radetic LLC has formally changed its name to MarksNelson LLC. The firm has long been recognized as one of Kansas City’s top 10 accounting firms and recently received national recognition for its high percentage of women partners/owners by the Accounting MOVE Project.
The firm known as Marks, Nelson, Vohland & Campbell, LLC was formed in 2001 by the merger of two accounting firms, Marks, Stallings & Campbell, P.A. and Nelson, Vohland, Gibb, & Reinert, L.L.C. At its formation, the new firm had a staff of 30 and revenue of approximately $3.6 million. In 2007, the firm name was changed to include Mark Radetic, the firm’s current managing member. Today, MarksNelson has nearly 100 professionals and revenues that are expected to approach $14 million.
The firm’s new name reflects the shorthand already used by clients and employees and will also serve to strengthen the company’s brand equity due to its simplicity.
“Our partners are in full support of our new brand identity even as some of their names are coming off the marquee,” said Radetic. “They agree on the long-term benefits our shortened brand name will bring, including the ease for our clients and contacts to commit to memory, as many of them already have. I have a great deal of respect for our partners and company founders, to whom we owe much of our success.”
MarksNelson’s new brand identity comes with a new logo mark forming an arrow, along with the tagline “Move Forward.”
“Our team is energized by the new look and feel of our brand,” said Marketing Director Amy Hoppenrath. “It reflects our dedication to moving our clients’ businesses forward through the services we provide, and it also has a dual meaning for our staff. We provide a suite of development tools to help them move forward in their accounting careers and now our logo reflects that same momentum. It reinforces our curiosity about our clients, our vigilance about the details, our commitment to service and shows that we value excellence in all things.”
MarksNelson has significant accounting and business advisory experience in the auto dealership, construction, insurance, manufacturing and real estate sectors. This year the firm is on targeted growth rate of nearly 10 percent over 2013 revenues